This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Events, product placements, and branded entertainment offer the advertiser some of the best ... (Read 73 times)

Yolanda

  • Hero Member
  • *****
  • Posts: 757
on: Jun 29, 2018
Events, product placements, and branded entertainment offer the advertiser some of the best opportunities for integrated brand promotion.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

What is a positioning strategy? Explain the the BahrInterBrand positioning opportunity method.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Li Jun

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

A positioning strategy involves the selection of key themes or concepts that the organization decides to feature to communicate the distinctiveness of its product. It helps the consumer understand what the product does. It must be simple and distinctive. Once the firm has segmented the market and selected its targets, the positioning strategy should come naturally.
It can involve several themes:

One of the best positioning strategies comes from Anne Bahr, the former CEO of InterBrand.This model shows that a brand's best opportunity for success involves the overlapping of four important factors: current relevance to the consumer, credibility or consumer belief in the brand, differentiation or a recognition of uniqueness, and stretch or the potential for consumer relevance over time.The point at which these four meet is considered the best opportunity, the brand's best position.


Yolanda

  • Member
  • Posts: 757
Reply 2 on: Jun 29, 2018
:D TYSM

marict

  • Member
  • Posts: 304
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
El Niño events release energy El Niño events release energy
A Production Function with Diminishing Marginal Product of Capital A Production Function with Diminishing Marginal Product of Capital
Mechanical Events Mechanical Events
Events in human fertilization. The light micrograph shows a fertilized human oocyte. Events in human fertilization. The light micrograph shows a fertilized human oocyte.
The functional role of pRB. The pRB protein product of RB1 The functional role of pRB. The pRB protein product of RB1
Video: Skin Cancer

For a complete list of videos, visit our video library