When using branded entertainment as an IBP tool, an advertiser ...

[leo leo]

When using branded entertainment as an IBP tool, an advertiser needs to remain careful so that a brand or product does not become too closely connected to an offering of the entertainment media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Many forms of pre-post attitude studies are becoming more popular than they once were due to a recent push to
  gather more rounded before and after data from potential consumers.
 a. True
  b. False
 Indicate whether the statement is true or false

[mmpiza]

Answer to Question 1

False

Answer to Question 2

False