This topic contains a solution. Click here to go to the answer

Author Question: Which of the following will result in ineffectiveness of branded entertainment? a. Exclusion of ... (Read 77 times)

jCorn1234

  • Hero Member
  • *****
  • Posts: 545
Which of the following will result in ineffectiveness of branded entertainment?
 a. Exclusion of branded entertainment from programming featured in DVRs
  b. Consumers growing increasingly suspicious of the tool
  c. Predictability of traditional media leading to boredom of consumers
  d. Cluttered environment through overuse of the tool

Question 2

Which of the following is accurate in the context of account planning?
 a. Agencies that implement it tend to do more quantitative and statistical research than their more traditional counterparts.
  b. Its cost is less than that of relying on secondary sources.
  c. Account planners are being appointed in place of account executive to work on each client's business.
  d. By implementing it, agencies put research in a more prominent role in the advertising process.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ong527

  • Sr. Member
  • ****
  • Posts: 285
Answer to Question 1

d

Answer to Question 2

d




jCorn1234

  • Member
  • Posts: 545
Reply 2 on: Jun 29, 2018
:D TYSM


bbburns21

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

For a complete list of videos, visit our video library