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Author Question: Though, there appears to be some strong resistance, market research has indicated that 63 percent of ... (Read 25 times)

dbose

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on: Jun 29, 2018
Though, there appears to be some strong resistance, market research has indicated that 63 percent of consumers
  don't mind _________advertisin g.
 a. transit
  b. aerial
  c. billboard
  d. cinema

Question 2

A potential downside of a heavy-user-focused segmentation plan is that:
 a. it can take resources away from those that require persuasion.
  b. heavy users usually require constant encouragement to keep consuming a product.
  c. heavy users do not differ significantly from infrequent users in terms of their motivations to consume.
  d. it shifts focus to emergent consumers who need to be convinced to purchase the product.


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angrybirds13579

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

a


dbose

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

T4T

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Reply 3 on: Yesterday
Wow, this really help

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