« previous next »

Author Question: A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its ... (Read 66 times)

armygirl

  • Hero Member
  • *****
  • Posts: 556
on: Jun 29, 2018
A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its brand. It offers salespeople an extra 75 for selling one of its refrigerators, 50 for selling one of its ovens, and 40 for selling one of its dishwashers. Which of the following promotional concepts for the trade channel does this involve?
 a. Push money
  b. Merchandise allowance
  c. Slotting fee
  d. Rebates

Question 2

Ultima Inc, a manufacturer of high-end cell phones and laptops, has designed a campaign that specifically targets a group of emergent consumers and aims to persuade them to try its products. This campaign is an example of:
 a. ambush marketing.
  b. guerilla marketing.
  c. heavy-user-focused marketing.
  d. point-of-entry marketing.


connor417

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Nurses may collaborate with social workers, physicians, and other members of the health care team to Nurses may collaborate with social workers, physicians, and other members of the health care team to
Example of an employee setup screen in a computerized payroll program. Example of an employee setup screen in a computerized payroll program.
Selected Members of the Classes of Neurotransmitters Selected Members of the Classes of Neurotransmitters
Photos of starving children, such as this child in Somalia, haunt Americans and other members of the ... Photos of starving children, such as this child in Somalia, haunt Americans and other members of the ...
Prices in Japan before and after Opening to Trade Prices in Japan before and after Opening to Trade
A manufacturer of cat towers wishes to locate a super assembly facility to meet their cat tower ... A manufacturer of cat towers wishes to locate a super assembly facility to meet their cat tower ...
Video: How proteins function? How do proteins work?

For a complete list of videos, visit our video library