Author Question: Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if ... (Read 95 times)

tuffie

  • Hero Member
  • *****
  • Posts: 534
Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if another brand:
 a. has more market share.
  b. offers more variety.
  c. offers more benefits.
  d. has a lower basic price.

Question 2

A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and
  includes functional, emotional, and self-expressive benefits.
 a. True
  b. False
 Indicate whether the statement is true or false



trampas

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

d

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

For a complete list of videos, visit our video library