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Author Question: The primary role for consumer sales promotion is to: a. encourage long-term purchasing of a brand. ... (Read 65 times)

cool

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on: Jun 29, 2018
The primary role for consumer sales promotion is to:
 a. encourage long-term purchasing of a brand.
  b. enhance the image of a brand.
  c. elicit a purchase from a customer.
  d. boost name recognition for a brand.

Question 2

The positioning model from Anne Bahr constitutes the overlapping of the proposition for the brand and persuasion tools.
 a. True
  b. False
 Indicate whether the statement is true or false


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otokexnaru

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

False


cool

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

upturnedfurball

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Reply 3 on: Yesterday
Gracias!

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