This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In the context of social media advertising, which of the following is a reason for online ... (Read 32 times)

Melani1276

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
In the context of social media advertising, which of the following is a reason for online resistance?
 a. The absolute cost for ads placed in traditional media tends to be lower than those placed on the Web.
  b. Social media provide a seamless interface with television.
  c. Consumers have a perception that marketers and advertisers are stomping on their sacred territory.
  d. Consumers are cautious because the Internet leaves a trail of digital footprint.

Question 2

Manuel wants to buy a Sony PlayStation because his friends have several versions of this technology and he has enjoyed playing games with them. However, he is distracted by the ads for other games and is not sure which product to purchase. In this scenario, Manuel is encountering:
 a. cognitive dissonance.
  b. a high degree of brand loyalty.
  c. advertising clutter.
  d. predecisional distortion


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sierrahalpin

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


Melani1276

  • Member
  • Posts: 516
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

xoxo123

  • Member
  • Posts: 335
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Symbolic language may have helped reinforce exclusive sexual relationships within social groups in l Symbolic language may have helped reinforce exclusive sexual relationships within social groups in l
Crying Frequency in the Early Months In their first months of life, infants often cry for no appare Crying Frequency in the Early Months In their first months of life, infants often cry for no appare
Competence in expressing, understanding, and regulating emotions are crucial aspects of social ... Competence in expressing, understanding, and regulating emotions are crucial aspects of social ...
Weber's Three Components Of Social Class Weber's Three Components Of Social Class
Wright's Modification of Marx's Model Of The Social Classes Wright's Modification of Marx's Model Of The Social Classes
Topic Media Topic Media
Video: Types of Shock (Part 2 of 2)

For a complete list of videos, visit our video library