Author Question: As a brand manager, one must track what is being said by consumers, interpret consumer-generated ... (Read 41 times)

maychende · **on:** Jun 29, 2018

As a brand manager, one must track what is being said by consumers, interpret consumer-generated information, and respond to social media posts and comments. This entails:
a. spending time on social networking sites.
b. hosting regular feedback sessions.
c. developing brand image.
d. expertise in branding and excellent socialization skills.

Question 2

The concepts of need recognition, information search and alternative evaluation, purchase, and postpurchase use and evaluation represent the four stages of the:
a. creation of brands.
b. integrated brand promotion process.
c. consumer decision-making process.
d. cultural branding method.