Author Question: A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly ... (Read 220 times)

awywial · **on:** Jun 29, 2018

A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts. The company would be best advised to use:
a. cable television.
b. local television.
c. off-network syndicated television.
d. first-run syndicated television.

Question 2

In their 2004 Campaign for Real Beauty, the people creating the groundbreaking Dove ads attempted to be
realistic, show sensitivity, and fight stereotypes by featuring:
a. plus-size models who do not fit the narrow norm of beauty.
b. women, who were not models, displaying various ethnicities, looks, and sizes.
c. both men and women using Dove products.
d. endorsements by famous elderly actresses with young-looking skin.