In the services marketing mix framework, the three new Ps are ...

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In the services marketing mix framework, the three new Ps are ___________, ______________, and _____________.
 Fill in the blank(s) with correct word

Question 2

A nationally distributed line of frozen dinners is to be promoted on radio. The client finds out, however, that the stations have no standard fees for various spot lengths. This results in fragmented audiences.
 a. True
  b. False
 Indicate whether the statement is true or false

[heinisk01]

Answer to Question 1

Participants, Physical evidence, Process of service assembly

Answer to Question 2

False