Barter syndication offers both off-network and first-run ...

[littleanan]

Barter syndication offers both off-network and first-run syndication shows at a higher rate than local TV stations.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

How did Americans view advertising after WWII? What overall emotions arose after WWII and how did ad agencies play on these sentiments?

[ankilker]

Answer to Question 1

False

Answer to Question 2

During this period, that consumer culture became the new normal, a permanent central feature of society. However, public sentiment toward advertising itself was different from what it had been in the 1920s, following World War I. Public attitudes toward advertising were more negative, more skeptical, and the public largely assumed that it was very powerful. At the same time, there was great concern about the rise of communism and its use of mind control in the Cold War.

The 1950s were about fear, and advertisers again leveraged the accompanying disruption. Fearful people might be coaxed into anything that made them feel more secure. But at the same time, that fear of being manipulated by modern science and mind control made them very wary of advertising. Like other times, advertisers would turn these anxieties, contradictions, and social disruptions into advertising strategies.
In this environment of mass fear, stories began circulating that advertising agencies were doing motivation research and using the psychological sell, which served only to fuel an underlying suspicion of advertising.

[littleanan]

Correct answers!

[ankilker]

Great! Please up vote