The categories of radio that an advertiser can choose from are .
a. off-network syndication, first-run syndication, and barter syndication
b. network, syndicated, cable, and satellite
c. networks, syndication, AM versus FM, satellite, and Internet/mobile
d. satellite, Web, and interactive
Question 2
Sarah, a 13-year-old girl, came across an advertisement that displayed a new trendy hair color aimed at a mature audience. Intrigued by the advertisement, Sarah goes out and buys the product. This is an example of .
a. primary demand stimulation
b. subliminal advertising
c. vertical cooperative advertising
d. phishing