Author Question: Off-network syndication refers to television shows that have been developed specifically for sale to ... (Read 24 times)

SGallaher96

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Off-network syndication refers to television shows that have been developed specifically for sale to individual stations.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

What medium of advertising expanded and evolved during the Great Depression? Describe its role during the
  1930s.



ms_sulzle

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Answer to Question 1

False

Answer to Question 2

A notable event during ion years was the emergence of radio as a significant advertising medium. During the 1930s, the number of radio stations rose from a handful to 814 by the end of the decade, and the number of radio sets in use more than quadrupled to 51 million. Radio was in its heyday as a news and entertainment medium. An important aspect of radio was its ability to create a sense of community in which
people thousands of miles apart listened to and became involved with their favorite radio soap opera, so named in reference to the soap sponsors of these shows. Radio's contribution to advertising history should not be underestimated, it not only ushered in the idea of broadcasting, but it also socialized consumers to depend on a connection to distant characters, programs, brands, and the idea that there were other people out there who shared this connectiona mass audience. Voices of radio friends from afar made good company particularly during hard times.



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