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Author Question: Optimum capacity refers to the number of customers who can be effectively handled under ideal ... (Read 38 times)

javeds

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on: Jun 29, 2018
Optimum capacity refers to the number of customers who can be effectively handled under ideal conditions.
 
 Indicate whether the statement is true or false

Question 2

How is an agency of record and a media-buying service similar to one another? Identify the differences between them.


Zack0mack0101@yahoo.com

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

Both an agency of record and a media-buying service help an organization purchase media time and space.

An agency of record is an advertising agency chosen by the advertiser to purchase time and space. The agency of record coordinates media discounts and negotiates all contracts for time and space. Any other agencies involved in the advertising effort submit insertion orders for time and space within those contracts.

In contrast, a media-buying service is an independent organization that specializes in buying large blocks of media time and space and reselling it to advertisers. Some agencies and companies have developed their own media-buying units.


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