« previous next »

Author Question: Optimum capacity refers to the number of customers who can be effectively handled under ideal ... (Read 90 times)

javeds

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Optimum capacity refers to the number of customers who can be effectively handled under ideal conditions.
 
 Indicate whether the statement is true or false

Question 2

How is an agency of record and a media-buying service similar to one another? Identify the differences between them.


Zack0mack0101@yahoo.com

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

Both an agency of record and a media-buying service help an organization purchase media time and space.

An agency of record is an advertising agency chosen by the advertiser to purchase time and space. The agency of record coordinates media discounts and negotiates all contracts for time and space. Any other agencies involved in the advertising effort submit insertion orders for time and space within those contracts.

In contrast, a media-buying service is an independent organization that specializes in buying large blocks of media time and space and reselling it to advertisers. Some agencies and companies have developed their own media-buying units.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Optimum pH of Enzymes Optimum pH of Enzymes
Any number of crossovers gives 50 percent recombinants Any number of crossovers gives 50 percent recombinants
(a) The low-resolution signal has the same number of pulses as the engine has cylinders. (b) A ... (a) The low-resolution signal has the same number of pulses as the engine has cylinders. (b) A ...
Number and label designations for oxygen sensors. Bank 1 is the bank where cylinder number 1 is ... Number and label designations for oxygen sensors. Bank 1 is the bank where cylinder number 1 is ...
Psychologists measure basic memory capacity Psychologists measure basic memory capacity
Number line for rounding Number line for rounding
Video: Introduction to Epilepsy

For a complete list of videos, visit our video library