« previous next »

Author Question: Optimum capacity refers to the number of customers who can be effectively handled under ideal ... (Read 72 times)

javeds

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Optimum capacity refers to the number of customers who can be effectively handled under ideal conditions.
 
 Indicate whether the statement is true or false

Question 2

How is an agency of record and a media-buying service similar to one another? Identify the differences between them.


Zack0mack0101@yahoo.com

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

Both an agency of record and a media-buying service help an organization purchase media time and space.

An agency of record is an advertising agency chosen by the advertiser to purchase time and space. The agency of record coordinates media discounts and negotiates all contracts for time and space. Any other agencies involved in the advertising effort submit insertion orders for time and space within those contracts.

In contrast, a media-buying service is an independent organization that specializes in buying large blocks of media time and space and reselling it to advertisers. Some agencies and companies have developed their own media-buying units.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

The frequency of competition according to the number of species involved. The frequency of competition according to the number of species involved.
Excess heat capacity chart Excess heat capacity chart
An 8th grade class develops a linear model that predicts the number of cheerios (a small round ... An 8th grade class develops a linear model that predicts the number of cheerios (a small round ...
People with normal color vision see the number 29 in the chart; however, those who are color-blind c People with normal color vision see the number 29 in the chart; however, those who are color-blind c
The effect of disruptive selection on bristle number in Drosophila The effect of disruptive selection on bristle number in Drosophila
Meiosis Halves the Chromosome Number Meiosis Halves the Chromosome Number
Video: Junction Types - Tight and Adherens Junctions

For a complete list of videos, visit our video library