Author Question: Overall, computer modeling: a. helps replace planning and sound judgment made by media specialists. ... (Read 31 times)

go.lag · **on:** Jun 29, 2018

Overall, computer modeling:
a. helps replace planning and sound judgment made by media specialists.
b. provide standardized reports that are comparable across media categories.
c. lean toward high-end media options that result in costly media buys.
d. assess a wide range of possibilities and save advertisers a lot of money.

Question 2

By the early 1900s, the power of advertising was based on the reality that consumers:
a. believe that branding was no longer the norm.
b. like durable, reliable products with a no-frills advertising style.
c. are willing to pay more money for brands.
d. see advertising suspiciously that tempt them into excessive consumption.