This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Overall, computer modeling: a. helps replace planning and sound judgment made by media specialists. ... (Read 23 times)

go.lag

  • Hero Member
  • *****
  • Posts: 667
on: Jun 29, 2018
Overall, computer modeling:
 a. helps replace planning and sound judgment made by media specialists.
  b. provide standardized reports that are comparable across media categories.
  c. lean toward high-end media options that result in costly media buys.
  d. assess a wide range of possibilities and save advertisers a lot of money.

Question 2

By the early 1900s, the power of advertising was based on the reality that consumers:
 a. believe that branding was no longer the norm.
  b. like durable, reliable products with a no-frills advertising style.
  c. are willing to pay more money for brands.
  d. see advertising suspiciously that tempt them into excessive consumption.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


go.lag

  • Member
  • Posts: 667
Reply 2 on: Jun 29, 2018
Gracias!

alvinum

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

The average adult has about 21 square feet of skin.

The discovery of aquaporins, water channels made of a transmembrane protein. The discovery of aquaporins, water channels made of a transmembrane protein.
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
Table 6.1 illustrates the main regime types and their differences. It breaks the regimes into four Table 6.1 illustrates the main regime types and their differences. It breaks the regimes into four
A replaceable PROM used in an older General Motors computer. Notice that the sealed access panel ... A replaceable PROM used in an older General Motors computer. Notice that the sealed access panel ...
Replace the canister’s top (making sure it is tight) and connect its hose to the fuel rail ... Replace the canister’s top (making sure it is tight) and connect its hose to the fuel rail ...
Topic Media Topic Media
Video: Ear Virtual Tour Animation

For a complete list of videos, visit our video library