Overall, computer modeling: a. helps replace planning and sound ...

[go.lag]

Overall, computer modeling:
 a. helps replace planning and sound judgment made by media specialists.
  b. provide standardized reports that are comparable across media categories.
  c. lean toward high-end media options that result in costly media buys.
  d. assess a wide range of possibilities and save advertisers a lot of money.

Question 2

By the early 1900s, the power of advertising was based on the reality that consumers:
 a. believe that branding was no longer the norm.
  b. like durable, reliable products with a no-frills advertising style.
  c. are willing to pay more money for brands.
  d. see advertising suspiciously that tempt them into excessive consumption.

[Briannahope]

Answer to Question 1

d

Answer to Question 2

c

[go.lag]

Gracias!

[laurnthompson]

Thanks for the timely response, appreciate it