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Author Question: A service organization will benefit from its efforts to measure performance, even if the collected ... (Read 106 times)

jake

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on: Jun 29, 2018
A service organization will benefit from its efforts to measure performance, even if the collected information is not used.
 
 Indicate whether the statement is true or false

Question 2

A media planner needs to evaluate the relative intensity of three different media plans for an orange juice advertiser.
  The planner decides to multiply the reach of each promotion plan with the frequency, in order to compare:
 a. SOVs.
  b. IBPs.
  c. CPMs.
  d. GRPs.


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DylanD1323

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

d


jake

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

momolu

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Reply 3 on: Yesterday
Excellent

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