Author Question: A service organization will benefit from its efforts to measure performance, even if the collected ... (Read 81 times)

jake · **on:** Jun 29, 2018

A service organization will benefit from its efforts to measure performance, even if the collected information is not used.

Indicate whether the statement is true or false

Question 2

A media planner needs to evaluate the relative intensity of three different media plans for an orange juice advertiser.
The planner decides to multiply the reach of each promotion plan with the frequency, in order to compare:
a. SOVs.
b. IBPs.
c. CPMs.
d. GRPs.