__________are experts in designing incentive programs, ...

[mmm]

__________are experts in designing incentive programs, point-of-purchase materials, and in-store merchandising.
 a. Database agencies
  b. Sales promotion agencies
  c. Fulfillment centers
  d. Event-planning agencies

Question 2

Which of the following service characteristics can NOT be adjusted to stretch or shrink production capacity to accommodate the anticipated level of customer patronage?
 a. The service facility
  b. The service personnel
  c. The service equipment
  d. None of these characteristics can be used to adjust a service organization's production capacity.
  e. All of these characteristics can be used to adjust a service organization's production capacity.

[rachel]

Answer to Question 1

b

Answer to Question 2

e