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Author Question: In making an advertising decision, a franchisor or franchisee should have the primary objectives of ... (Read 36 times)

chandani

  • Hero Member
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  • Posts: 541
on: Jun 29, 2018
In making an advertising decision, a franchisor or franchisee should have the primary objectives of advertising address each of the following issues, except:
 a. to inform potential purchasers
  b. to discourage competitors
  c. to persuade potential customers to buy from your firm
  d. to remind customers of your product/service availability

Question 2

A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
 
 Indicate whether the statement is true or false


todom5090

  • Sr. Member
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  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

B. Discourage competitors. All advertising is meant, primarily, to inform, persuade or remind actual and potential customers of your product/service.

Answer to Question 2

T


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