« previous next »

Author Question: In making an advertising decision, a franchisor or franchisee should have the primary objectives of ... (Read 74 times)

chandani

  • Hero Member
  • *****
  • Posts: 541
on: Jun 29, 2018
In making an advertising decision, a franchisor or franchisee should have the primary objectives of advertising address each of the following issues, except:
 a. to inform potential purchasers
  b. to discourage competitors
  c. to persuade potential customers to buy from your firm
  d. to remind customers of your product/service availability

Question 2

A breakeven analysis is used to determine the number of units that need to be sold to cover costs.
 
 Indicate whether the statement is true or false


todom5090

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

B. Discourage competitors. All advertising is meant, primarily, to inform, persuade or remind actual and potential customers of your product/service.

Answer to Question 2

T


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Red algae and primary plastid of the supergroup Archaeplastida. Red algae and primary plastid of the supergroup Archaeplastida.
Inhibition as a primary method of succession in the marine intertidal zone. Inhibition as a primary method of succession in the marine intertidal zone.
Primary steps in fibrinolysis Primary steps in fibrinolysis
The primary ignition system is used to trigger and therefore create the secondary (high-voltage) ... The primary ignition system is used to trigger and therefore create the secondary (high-voltage) ...
Ekman’s six primary facial expressions of emotion and one combination facial expression. ... Ekman’s six primary facial expressions of emotion and one combination facial expression. ...
Making Recombinant DNA Making Recombinant DNA
Video: Virtual Tour of the Heart

For a complete list of videos, visit our video library