During the National Basketball Championship, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist. A group of university students watching the ad in a fraternity house interprets the commercial in roughly the same way. Which of the following is a reason why audience members share a similar interpretation of the ad?
a. The backgrounds and value systems of audience members are similar.
b. The interpretation of an ad is a function of an isolated solitary thinker.
c. Ads contain a single meaning for all members of a target audience.
d. Communication is inherently an individual process and not a social process.
Question 2
According to the services theater framework, which of the following is NOT typically used to describe a service encounter?
a. Actors
b. Audience
c. Front stage
d. Backstage
e. Plot
African bush (savanna) elephant in Etosha National Park, Namibia.
Body Part, Method of Examination, and Equipment Used During the General Physical Examination Cont