Author Question: The service setting refers only to the environment in which the service is provided to the customer. ... (Read 123 times)

evelyn o bentley · **on:** Jun 29, 2018

The service setting refers only to the environment in which the service is provided to the customer.

Indicate whether the statement is true or false

Question 2

The main objective of hard-sell messages is to:
a. create a sense of urgency so that consumers will act quickly.
b. highlight a consumers inadequacy within the context of a social role.
c. create in the consumer a pleasant and memorable association with the brand.
d. highlight the risk of harm or negative consequences of not using the advertised brand.