Author Question: Integrated brand promotion (IBP) can be defined as: a. the collaboration of two or more brands ... (Read 51 times)

drink · **on:** Jun 29, 2018

Integrated brand promotion (IBP) can be defined as:
a. the collaboration of two or more brands within a single advertisement with the intent of sharing costs.
b. the coordination of a number of promotional tools to create widespread brand exposure.
c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms.
d. a unique concept seen mainly in local advertising campaigns.

Question 2

Which of the following circumstances do NOT represent a component of a service experience?
a. A service employee who performs the service but does not directly interact with the customer
b. The area where the service is provided to the customer
c. All service customers sharing the same service setting
d. The service delivery itself
e. All of these circumstances are components of a service experience.