This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Integrated brand promotion (IBP) can be defined as: a. the collaboration of two or more brands ... (Read 54 times)

drink

  • Hero Member
  • *****
  • Posts: 554
on: Jun 29, 2018
Integrated brand promotion (IBP) can be defined as:
 a. the collaboration of two or more brands within a single advertisement with the intent of sharing costs.
  b. the coordination of a number of promotional tools to create widespread brand exposure.
  c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms.
  d. a unique concept seen mainly in local advertising campaigns.

Question 2

Which of the following circumstances do NOT represent a component of a service experience?
 a. A service employee who performs the service but does not directly interact with the customer
  b. The area where the service is provided to the customer
  c. All service customers sharing the same service setting
  d. The service delivery itself
  e. All of these circumstances are components of a service experience.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

reelove4eva

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


drink

  • Member
  • Posts: 554
Reply 2 on: Jun 29, 2018
Gracias!

Laurenleakan

  • Member
  • Posts: 309
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

At breakfast, a middle-class husband sits absorbed in the newspaper and the public affairs of the da At breakfast, a middle-class husband sits absorbed in the newspaper and the public affairs of the da
Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
Structure of retroviral genomes in the integrated state Structure of retroviral genomes in the integrated state
The coefficient of the restitution of an object is defined as the ratio of its outgoing to ... The coefficient of the restitution of an object is defined as the ratio of its outgoing to ...
Collaboration and Discussion Collaboration and Discussion
Video: Phases of an Action Potential - Resting Potential, Threshold, Rising, Falling, & Recovery Phases

For a complete list of videos, visit our video library