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Author Question: All services do not vary in the degree to which they possess the characteristics that distinguish ... (Read 53 times)

karen

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on: Jun 29, 2018
All services do not vary in the degree to which they possess the characteristics that distinguish services from physical goods.
 
 Indicate whether the statement is true or false

Question 2

The first brand name that consumers remember when a particular category of products is mentioned is said to have
  _____ awareness.
 a. evoked set
  b. point-of-purchase
  c. top of mind
  d. direct response


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pangili4

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F

Answer to Question 2

c


karen

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Reply #2 on: Jun 29, 2018
Thank you :)


pangili4

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Reply #3 on: Jun 29, 2018
Happy to help you


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