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Author Question: All services do not vary in the degree to which they possess the characteristics that distinguish ... (Read 54 times)

karen

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All services do not vary in the degree to which they possess the characteristics that distinguish services from physical goods.
 
 Indicate whether the statement is true or false

Question 2

The first brand name that consumers remember when a particular category of products is mentioned is said to have
  _____ awareness.
 a. evoked set
  b. point-of-purchase
  c. top of mind
  d. direct response



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pangili4

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Answer to Question 1

F

Answer to Question 2

c





 

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