Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
A) intangibility.
B) inseparability.
C) homogeneity.
D) perishability.
E) heterogeneity.
Question 2
Which of the following is a category of sales support personnel who are not typically involved in the direct solicitation of purchase orders?
A) Missionary salespeople
B) Technical support salespeople
C) Order-getters
D) Inside salespeople
E) Direct-to-consumer salespeople
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