Author Question: Consumers' perceptions can be based on tangible differences or on image and style factors. a. True ... (Read 76 times)

nmorano1

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Consumers' perceptions can be based on tangible differences or on image and style factors.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which one of the following is NOT an advantage of franchising for the franchisee?
 a. established product or service
  b. technical and managerial assistance
  c. quality control standards
  d. expansion



EAN94

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Answer to Question 1

True

Answer to Question 2

D. Expansion is a major advantage for the franchisor, not the franchisee.



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