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Author Question: To be effective, brand differentiation must be based on tangible as well as intangible differences ... (Read 63 times)

geodog55

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To be effective, brand differentiation must be based on tangible as well as intangible differences between brands.
 
 Indicate whether the statement is true or false

Question 2

The responsibilities of conception, pricing, positioning, and distribution of ideas, goods, or services are referred to as the marketing mix.
 
 Indicate whether the statement is true or false



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kkenney

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Answer to Question 1

T

Answer to Question 2

F





 

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