Consumers' perceptions can be based on tangible differences or on ...

[nmorano1]

Consumers' perceptions can be based on tangible differences or on image and style factors.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which one of the following is NOT an advantage of franchising for the franchisee?
 a. established product or service
  b. technical and managerial assistance
  c. quality control standards
  d. expansion

[EAN94]

Answer to Question 1

True

Answer to Question 2

D. Expansion is a major advantage for the franchisor, not the franchisee.