The marketing communications budget was increased to develop a ...

[Jramos095]

The marketing communications budget was increased to develop a better plan. This is an example of which of the following?
 a. reassess the budget allocated towards the elements of the marketing mix c. reassess the realism of marketing costs
  b. reassess the realism of marketing plan d. None of the above.

Question 2

Brand association was expected to increase by 40 percent. It actually increased by only 10 percent. This is an opportunity to do which of the following?
 a. reassess the realism of marketing objectives c. reassess the realism of marketing tactics
  b. reassess the realism of marketing goals d. None of the above.

[efwsefaw]

Answer to Question 1

A
The marketing communications budget is controlled by the marketing level.

Answer to Question 2

A

[Jramos095]

Excellent

[gcook]

Wow, this really help