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Author Question: Which of the following refers to the kind of involvement that comes from the consumer? a. ... (Read 68 times)

abern

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Which of the following refers to the kind of involvement that comes from the consumer?
 a. promotional involvement c. use involvement
  b. product involvement d. consumer involvement

Question 2

Which of the following refers to the fact that consumers become involved in a certain product more than another because of the characteristics of the product?
 a. product involvement c. feature involvement
  b. consumer involvement d. All of the above.



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morganmarie791

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Answer to Question 1

D
Definition of consumer involvement

Answer to Question 2

A
Definition of product involvement




abern

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Reply 2 on: Jun 29, 2018
Excellent


duy1981999

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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