This topic contains a solution. Click here to go to the answer

Author Question: Which of the following refers to the kind of involvement that comes from the consumer? a. ... (Read 70 times)

abern

  • Hero Member
  • *****
  • Posts: 533
Which of the following refers to the kind of involvement that comes from the consumer?
 a. promotional involvement c. use involvement
  b. product involvement d. consumer involvement

Question 2

Which of the following refers to the fact that consumers become involved in a certain product more than another because of the characteristics of the product?
 a. product involvement c. feature involvement
  b. consumer involvement d. All of the above.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

morganmarie791

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

D
Definition of consumer involvement

Answer to Question 2

A
Definition of product involvement




abern

  • Member
  • Posts: 533
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


amandalm

  • Member
  • Posts: 306
Reply 3 on: Yesterday
Gracias!

 

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

For a complete list of videos, visit our video library