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Author Question: Which of the following refers to the kind of involvement that comes from the consumer? a. ... (Read 21 times)

abern

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on: Jun 29, 2018
Which of the following refers to the kind of involvement that comes from the consumer?
 a. promotional involvement c. use involvement
  b. product involvement d. consumer involvement

Question 2

Which of the following refers to the fact that consumers become involved in a certain product more than another because of the characteristics of the product?
 a. product involvement c. feature involvement
  b. consumer involvement d. All of the above.


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morganmarie791

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Definition of consumer involvement

Answer to Question 2

A
Definition of product involvement


abern

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Reply 2 on: Jun 29, 2018
Gracias!

jackie

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Reply 3 on: Yesterday
Wow, this really help

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