Author Question: The greater the purchase frequency, the _____ the need for marketing communications. a. greater c. ... (Read 76 times)

renzo156 · **on:** Jun 29, 2018

The greater the purchase frequency, the _____ the need for marketing communications.
a. greater c. narrower
b. less d. None of the above.

Question 2

The newer the brand, the _____ the budget.
a. higher c. narrower
b. lower d. None of the above.

aloop · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
The more greater the number of potential purchases (the greater the purchase frequency), the greater the need and opportunities for the marketer to communicate.

Answer to Question 2

A
It takes substantially more money to communicate a new product than to communicate an established brand.