The greater the purchase frequency, the _____ the need for ...

[renzo156]

The greater the purchase frequency, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.

Question 2

The newer the brand, the _____ the budget.
 a. higher c. narrower
  b. lower d. None of the above.

[aloop]

Answer to Question 1

A
The more greater the number of potential purchases (the greater the purchase frequency), the greater the need and opportunities for the marketer to communicate.

Answer to Question 2

A
It takes substantially more money to communicate a new product than to communicate an established brand.

[renzo156]

Excellent

[Alyson.hiatt@yahoo.com]

Thanks for the timely response, appreciate it