This topic contains a solution. Click here to go to the answer

Author Question: At the corporate level, the higher the market share objective, then the _____ the marketing ... (Read 125 times)

karen

  • Hero Member
  • *****
  • Posts: 537
At the corporate level, the higher the market share objective, then the _____ the marketing communications budget.
 a. higher c. broader
  b. lower d. narrower

Question 2

In making budgeting decisions, the manager has to gather information about all of the following except
 a. organizational factors c. product factors
  b. industry factors d. All of the above are valid information to collect.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

briseldagonzales

  • Sr. Member
  • ****
  • Posts: 303
Answer to Question 1

A
The more important an objective is, the more money is allocated to achieve it.

Answer to Question 2

D
The manager needs to gather information about organizational, market, product, and customer factors and then analyze the information to guide budget decision making.





 

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

For a complete list of videos, visit our video library