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Author Question: At the corporate level, the higher the market share objective, then the _____ the marketing ... (Read 54 times)

karen

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on: Jun 29, 2018
At the corporate level, the higher the market share objective, then the _____ the marketing communications budget.
 a. higher c. broader
  b. lower d. narrower

Question 2

In making budgeting decisions, the manager has to gather information about all of the following except
 a. organizational factors c. product factors
  b. industry factors d. All of the above are valid information to collect.


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briseldagonzales

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The more important an objective is, the more money is allocated to achieve it.

Answer to Question 2

D
The manager needs to gather information about organizational, market, product, and customer factors and then analyze the information to guide budget decision making.


karen

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Reply #2 on: Jun 29, 2018
Thank you :)


briseldagonzales

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Reply #3 on: Jun 29, 2018
Happy to help you


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