At the corporate level, the higher the market share objective, ...

[karen]

At the corporate level, the higher the market share objective, then the _____ the marketing communications budget.
 a. higher c. broader
  b. lower d. narrower

Question 2

In making budgeting decisions, the manager has to gather information about all of the following except
 a. organizational factors c. product factors
  b. industry factors d. All of the above are valid information to collect.

[briseldagonzales]

Answer to Question 1

A
The more important an objective is, the more money is allocated to achieve it.

Answer to Question 2

D
The manager needs to gather information about organizational, market, product, and customer factors and then analyze the information to guide budget decision making.

[karen]

Thank you

[briseldagonzales]

Happy to help you