Author Question: Identification of the objective dimension is predicated on which of the following? a. identifying ... (Read 132 times)

genevieve1028 · **on:** Jun 29, 2018

Identification of the objective dimension is predicated on which of the following?
a. identifying corporate goals c. identifying market changes
b. identifying positioning strategy d. None of the above.

Question 2

Positioning-by-intangible factor strategy guides the marketer to focus on establishing an association between the brand and which of the following
a. image factor c. intangible factor
b. equity factor d. None of the above.

Hdosisshsbshs · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Knowing the positioning strategy automatically allows the marketing manager to identify the objective dimension.

Answer to Question 2

C
Marketing objectives should be set in relation to specific brand associations and be directly related to the type of positioning strategy selected.