This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A positioning-by-product-attribute strategy leads the marketing manager to focus on the association ... (Read 44 times)

rosent76

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
A positioning-by-product-attribute strategy leads the marketing manager to focus on the association between the marketer's brand and which of the following?
 a. product image c. product attribute
  b. product style d. All of the above.

Question 2

Establish an image of quality for Brand X.. This is an example of which of the following?
 a. marketing tactic c. marketing strategy
  b. marketing objective d. All of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nothere

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Marketing objectives should be set in relation to specific brand associations and be directly related to the type of positioning strategy selected.

Answer to Question 2

B
Definition of marketing objective


rosent76

  • Hero Member
  • *****
  • Posts: 516
Reply #2 on: Jun 29, 2018
Thank you


nothere

  • Sr. Member
  • ****
  • Posts: 324
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Responsibilities of the nurse manager Responsibilities of the nurse manager
Crossing over during meiosis leads to allele combinations in sex cells that are not present in the p Crossing over during meiosis leads to allele combinations in sex cells that are not present in the p
Association of Different HLA Alleles and Increased Susceptibility to Autoimmune Diseases Association of Different HLA Alleles and Increased Susceptibility to Autoimmune Diseases
The direct product of phosphate hydrolysis from PEP is the enol form of pyruvate The direct product of phosphate hydrolysis from PEP is the enol form of pyruvate
Importance of Considering Gestalt Principles in Product Design (2 of 2) Importance of Considering Gestalt Principles in Product Design (2 of 2)
Excel hardware is introducing a new product on a new product line of capacity 800 units per ... Excel hardware is introducing a new product on a new product line of capacity 800 units per ...
Video: Optic Nerve and Optic Disk Animation (Part 1 of 2)

For a complete list of videos, visit our video library