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Author Question: A positioning-by-product-attribute strategy leads the marketing manager to focus on the association ... (Read 119 times)

rosent76

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on: Jun 29, 2018
A positioning-by-product-attribute strategy leads the marketing manager to focus on the association between the marketer's brand and which of the following?
 a. product image c. product attribute
  b. product style d. All of the above.

Question 2

Establish an image of quality for Brand X.. This is an example of which of the following?
 a. marketing tactic c. marketing strategy
  b. marketing objective d. All of the above.


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nothere

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Marketing objectives should be set in relation to specific brand associations and be directly related to the type of positioning strategy selected.

Answer to Question 2

B
Definition of marketing objective


rosent76

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Reply #2 on: Jun 29, 2018
Thank you


nothere

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Reply #3 on: Jun 29, 2018
No problemo


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