This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A positioning-by-product-attribute strategy leads the marketing manager to focus on the association ... (Read 98 times)

rosent76

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
A positioning-by-product-attribute strategy leads the marketing manager to focus on the association between the marketer's brand and which of the following?
 a. product image c. product attribute
  b. product style d. All of the above.

Question 2

Establish an image of quality for Brand X.. This is an example of which of the following?
 a. marketing tactic c. marketing strategy
  b. marketing objective d. All of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nothere

  • Sr. Member
  • ****
  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Marketing objectives should be set in relation to specific brand associations and be directly related to the type of positioning strategy selected.

Answer to Question 2

B
Definition of marketing objective


rosent76

  • Hero Member
  • *****
  • Posts: 516
Reply #2 on: Jun 29, 2018
Thank you


nothere

  • Sr. Member
  • ****
  • Posts: 324
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

The Reticular Activating System and Related Regions in the Brain Are Important Areas of Focus for D The Reticular Activating System and Related Regions in the Brain Are Important Areas of Focus for D
This graphic illustrates the original systems model of politics advanced by David Easton. Politics This graphic illustrates the original systems model of politics advanced by David Easton. Politics
(B) Interneurons or association neurons. (B) Interneurons or association neurons.
Client and therapist positioning for foot reflexology. Client and therapist positioning for foot reflexology.
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Strategy: Algorithms and Heuristics Strategy: Algorithms and Heuristics
Video: Mendel's Principles of Dominance, Segregation and Independent Assortment

For a complete list of videos, visit our video library