Author Question: Identify the marketing communications objectives.[br][br][b][color=#347235]Question ... (Read 69 times)

Davideckstein7 · **on:** Jun 29, 2018

Identify the marketing communications objectives.

Question 2

Which of the following refers to how consumers evaluate the brand against their expectations after purchase?
a. brand loyalty c. brand satisfaction
b. brand image d. All of the above.

momo1250 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

All marketing communications decisions are designed to meet particular objectives. These are designated as brand awareness (brand recognition, recall), brand learn (brand knowledge, association, image, comprehension), brand feel (brand affect, attitude, preference, acceptance), brand do (purchase intention, trial purchase, actual purchase), repeat purchase (brand satisfaction, brand loyalty, brand commitment), brand sales (brand market share), and brand profit (cash flow) objectives; and decision outcomes are evaluated against these goals.

Answer to Question 2

C
Definition of brand satisfaction