What is the informative strategy? To whom does it cater? Provide ...

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What is the informative strategy? To whom does it cater? Provide examples of products that would use this strategy.

Question 2

Distinguish left brain and right brain processes in the context of thinking and feeling type products.

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Answer to Question 1

Consumers buying goods and services in this quadrant have a high need for information, both because of the importance of the product and because of the thinking issues related to it. Major purchases such as cars, houses, and furnishings qualify, along with almost any new product that needs initially to convey its function, price, and availability. The strategy model is learn-feel-do. Marketers provide salient information to build consumers' attitudinal acceptance and lead to purchase.

Answer to Question 2

The distinction between thinking and feeling products is based on the distinction between right- and left-brain information processing. The left brain processes semantic information through rational or cognitive thinking. The right brain, in contrast, processes information that is more spatial and visual in nature. The right brain engages in the affective or feeling functions.