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Author Question: Briefly describe the Foote, Cone, & Belding model.[br][br][b][color=#151B54]Question ... (Read 99 times)

dejastew

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on: Jun 29, 2018
Briefly describe the Foote, Cone, & Belding model.

Question 2

Which of the following is a form of direct personal selling in which the salesperson assembles potential consumers in a group and demonstrates the product to them in one location?
 a. direct selling c. group selling
  b. market response selling d. pressure selling


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Kingjoffery

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Both advertising scholars and managers alike have embraced an analytic/planning model referred to as the Foote, Cone, & Belding model (it is also referred to as the learn-feel-do model). It involves a simple matrix that attributes consumer choices to information (learn), attitude (feel), and behavior (do) issues.

Answer to Question 2

C
Definition of group selling


dejastew

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

irishcancer18

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Reply 3 on: Yesterday
Excellent

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