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Author Question: The habit-formation strategy requires all of the following tactics except a. direct mail c. trade ... (Read 118 times)

Diane

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The habit-formation strategy requires all of the following tactics except
 a. direct mail c. trade allowances
  b. publicity d. contests and incentives

Question 2

The affective strategy requires all of the following tactics except
 a. advertising c. reseller support
  b. public relations d. direct marketing



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GCabra

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Answer to Question 1

D
Contests and incentives are used to advance the self-satisfaction strategy.

Answer to Question 2

D
Direct marketing applies to either habit-formation or self-satisfaction strategies.




Diane

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


AmberC1996

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  • Posts: 317
Reply 3 on: Yesterday
Excellent

 

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