Author Question: List the three criteria for good measurement.[br][br][b][color=#A83E49]Question ... (Read 94 times)

vHAUNG6011

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List the three criteria for good measurement.

Question 2

Which of the following marketing communications strategies uses the learn-feel-do economic model?
 a. informative c. habit formation
  b. affective d. self-satisfaction



Swizqar

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Answer to Question 1

Reliability, validity, and sensitivity.

Answer to Question 2

A
Definition of informative strategy



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